Samtec has been selling connectors since 1976, and we’ve been through some ups and downs along the way, but nothing like the last few years, and well… it’s time for a big change.
Putting aside the fact that Samtec has built itself to nearly $1 billion in annual revenue, with sales being at an all-time high, and the fact that we just made a key acquisition of an optics company, among several other huge happenings inside Samtec walls, we just think there are better opportunities out there.
We’re Pivoting to Stuffed Tigers
As of today, Samtec is making the pivot from selling connectors to selling stuffed tigers. Anyone with a business degree can figure out that this is the obvious choice.
Over the years we’ve been quietly building this operation in the background. Many of our sales visits are kicked off by gifting stuffed tigers. We also give away hundreds, if not thousands, of these things at trade shows each year. I mean, people rave about them. So we know for a fact there is a huge market for them and we already have the connections in place.
So, check this out. Now instead of those being gifts, we’re going to charge something like $29 for them. We only need to sell around 35 million of these things to hit our current revenue. No problem.
Yes, We’ve Got Big Tigers Too
Oh, and it’s not just the small stuffed tigers we’re talking about here. We’ve got big ones too. Those will be sold in the several hundred dollar range and should become a nice high-ticket item for those looking for something more prominent to display in your home or office. This should help cut down that 35 million number from above.
So, Now What?
So what about the industry-leading manufacturing and logistics operation with over 40 global locations that we run which helps make us the #1 Bishop Report rated connector company in the world?
Well, we figure our custom in-house automation can easily be retrofitted to churn out stuffed tigers, and our relationships with several key shipping partners can be used to deliver those tigers at a ridiculously fast rate, faster than anyone should ever need a stuffed tiger. That should work out pretty well.
What about the 7,500 associates that we employ worldwide? Selling and manufacturing high-quality connectors is pretty hard, so we figure we’ve got the collective skillset to just tell everyone they’ll now be selling and manufacturing stuffed tigers. Tigers are definitely more aesthetically pleasing than pins and plastic, so we foresee no problems there either.
Over the next few weeks, we’ll be removing all Samtec connector products from the website and replacing them with our new stuffed tiger merchandise. Stay tuned for more on this exciting transition!
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This is an April Fools’ Day Joke
If you hadn’t figured it out by now, April Fools’!
While we’ll still have plenty of stuffed tigers on hand for visits and shows, we will not be selling them to our customers. If anyone tries to charge you for them, you can send me their badge number. These tigers are, and always will be some of our most popular giveaways. Samtec will remain the global connector company it is today and is excited for the future.
Thanks for having some fun with us today! Happy April Fools’ Day everyone.
Where can I get one of those stuffed tigers?
You can email marketing@samtec.com and we’ll get you one!
Darn! I was hoping to become a distributor for your stuffed tigers and now you just pulled the rug out from under me!
They are so priceless, you can only give them away for free. I have many nieces and nephews who grew up with their own Samtec stuffed tigers. Surely, they will soon become Samtec connector customers.