We first released the most modern version of our Series Product Pages (aka Tech Specs pages) in March of 2016. These pages make up the bread and butter of Samtec.com, with nearly 1000 different variations based on the product you are viewing.
These also lead into full part number product pages, which number in the trillions (yes, trillions), but we’ve left those alone for now.
With 2016’s update, it was a major upgrade from a previous version not only in design, but also in back-end architecture, performance, and features.
Since then, we have learned a lot about what our users expect and how they behave once they’re on this page.
With the 2019 update, we have kept essentially all of those features intact, but have focused on bringing several of the key actions UP the page to be easier to access, and simplifying the rest of the page by moving some of the lesser used features to other areas.
This release is less of a full-fledged re-design and more of a user-experience refresh. Even so, we expect it to be well-received.
If you’d like to follow along, check out https://www.samtec.com/products/seaf for an example.
Old Design
The old design had a few main focus points at the top:
- Product description and features
- Mates information
- A representative product image
- Call to Action buttons
- Specs Kit download
Through years of feedback and statistics as we’ve tweaked and monitored this page, we’ve learned that some of these things are redundant and less important than others. This allowed us to shift the focus more to the product itself right from the start.
New Design
The new design moves the product configurator up the page significantly, which allows users to begin configuring the product they need much faster, and also provides the same call-to-actions as before, in a more user-friendly manner.
It also repositions several of the previously-mentioned redundant or less important items down the page, but still allows access to them in the top sub-navigation. The things that have been moved down are:
- Mates information
- Specs kit download
- Simulator, Solutionator, and Channelyzer links
The action shortcuts and the representative product image have been completely eliminated, since the new design accomplishes both of these things without the need for shortcuts.
What This Means for Our Users
The benefits to Samtec.com users are many:
- A cleaner overall appearance with less visual noise
- Quicker access to a full product configuration and details about that specific product, such as technical information, pricing and lead-time.
- Quicker access to free 3D model downloads
- Quicker access to free 24-hour samples
- Quicker loading of the page due the simplification
Essentially, all of the top actions user actions are much faster and more accessible, which we hope means a significantly upgraded user-experience.
Once again, if you’d like to try it out, check out
https://www.samtec.com/products/seaf or use our on-site search to find your favorite Samtec product.
Coming Soon
Being committed to having the best website in the connector industry, our work is never done. We have a few more updates in store for these pages coming soon that you won’t want to miss.
- Personalized features based on your login
- The ability to re-organize the block based on your user-type
- Additional simplification and performance improvements
- And more…
Keep your eye on the Samtec blog for all future updates.
Send Us Your Feedback
We’re always looking for ways to improve your online experience.
Drop your email address in the form below if you want to stay in the loop with these updates, as well as the rest of our blog content.
If you have any feedback or suggestions for our web team, feel free to send an email to eHelpDesk@samtec.com.
