As I write this in early July, we are looking at the calendar of events and trade shows for this year, and there are few survivors. The Coronavirus pandemic of 2020 has seen almost all public events cancelled, from the Olympics to the Eurovision Song Contest. Less well reported, but of more importance to manufacturers like Samtec, is the almost total collapse of the trade show calendar. Trade shows are an important channel of communications with customers. A booth at a trade … [Read more...]